Hrefna

Birgisdóttir

Art director | Motion designer

For over a decade, I've guided clients in discovering their visual identities, leading concept development, and creating impactful campaigns. My expertise lies in shaping robust brand identities, developing effective advertising strategies, and merging skills in animation, graphic design, UX, and brand development.

hello@hrefna.se | +46 733 44 69 96

I've worked with

Website

Design

Crafting digital experiences that seamlessly blend aesthetics and functionality, I specialize in transforming visions into captivating and user-friendly websites.

STHL Nordic

Chelonii

I design with optimization in mind, ensuring your website feels great with every click across all platforms for potential customers.

Sana Jardin

Packaging

Packaging design is the art of transforming a product into a captivating visual story, where every curve and color serves a purpose. It goes beyond aesthetics, merging form and function to create an experience that entices, informs, and leaves a lasting impression on consumers.

STHL Nordic

DENSE

Chelonii

Sana Jardin

Campaigns


Campaigns are the heartbeat of strategic storytelling, weaving narratives that capture attention, evoke emotions, and drive desired actions. From conceptualization to execution, I specialize in crafting campaigns that resonate, leaving a lasting impact and forging meaningful connections with the target audience.

Coop | Way out west - UX and Design

Tobii | Women in Tech - Script, film and edit

Tobii Pro Spark - Animation and edit

Bio-tex - Animation

Axe - UX, Design

Tobii x Heathrow - Script

GB Glace - UX and Design

Norrmejerier - Illustration and animation

Brand identity

Crafting brand identity is more than just creating a logo; it's about distilling a company's essence into a visual language that resonates with its audience, forming a cohesive and memorable narrative that speaks volumes in a single glance.

DENSE

Chelonii

STHL Nordic

Athena

Display ads

Mastering the art of crafting dynamic display ads, I bring a unique approach—leveraging After Effects to seamlessly design captivating HTML5 ads. Achieving technical excellence without coding, my creations blend creativity and innovation to elevate digital advertising experiences. I am also well-versed in Bannerflow.

Example of HTML5 ads without coding:

Art

In the realm of art creation, I embark on a journey of boundless expression, where every stroke and hue tells a unique story. From custom illustrations to intricate designs, my art is a fusion of creativity and purpose, a testament to my passion for translating ideas into visually captivating and meaningful compositions.

Visit my shop

"Creativity takes courage."


- Henri Matisse

Background

Tobii

Motion / Graphic designer, 2022-present


Hrefna

Founder / Creative, 2016-present


Emakina / Epam

Art Director, 2016 - 2022


STHL

Co-founder / Creative, 2020-2021


Resumé

Jury Member, 2020-2020


Dempsey

Designer, 2012-2016

Expertise

  • Advertising Strategies
  • Concept Development
  • Branding & Visual Communication
  • Content Visualization & Execution
  • Video editing
  • Campaign Creation
  • Mobile Optimization
  • Visual Storytelling
  • Motion Design
  • Graphic Design
  • Illustration
  • UX Design

Proficiencies

  • Adobe Suite:
    • Photoshop
    • Illustrator
    • InDesign
    • After Effects
    • Premiere Pro
    • Lightroom
  • Figma
  • Procreate
  • Sketch
  • InVision
  • Canva
  • Bannerflow


I've learned from

  • Berghs School of Communication | Motion Graphics
  • Södertörns Högskola | IT, media & Design

Work with me

Be in touch, I’d love to hear from you!

Email

hello@hrefna.se


Phone

+46 733 44 69 96


Hrefna Birgisdóttir