Instead of struggling to make the Swedish ‘klassiker’, GB Glace invites Swedes to enter the ‘Glassiker’!
For this campaign we created a one pager with mobile use in mind since it’ll most likely be used on the go, but also to be a good experience for those who are using a computer to enter.
The user swipes through GB Glace icecream sortiment and selects the ones they have consumed, then they take a selfie with ‘GB Gubben’ and post it to the site. For every entry ‘GB Gubben’ donates 50 SEK to Save the children.
UX | Design | Illustrations
Advertisement for Glassiker
Card swiper to choose icecreams