During Coop's sponsorship of Way Out West in Gothenburg, the digital activation Vegolöftet was created.
Vegolöftet is a site where visitors are urged to take a stand and make a promise for our world. This by swiping right or left depending on the choices you can make with vegetarian diets. By swiping through various questions about how you would like to eat more green you could see how much carbon dioxide it would save. At the festival the total of the results from the site was displayed to show how much carbon dioxide we can save together.
UX | Design | Illustrations
Counter displayed at the festival in relation to the user input
Created for the festival guests at Way Out West
"Swipe right for yes"