Athena Equity Partners invests in high growth potential businesses that enable positive social change in consumer sectors of beauty & personal care, wellness & nutrition, baby & child, and lifestyle.

Athena needed a brand identity that portrayed female power with luxury as well as showcasing the professional business that they do. We used the essence of the greek godess Athena for the logotype, color scheme and font, and landed with a brand identity that the client loved.

Design | Illustrations

Brand colors

Logotype versions

Athenas font